Harlem, Light It Up!!

HARLEM, LIGHT IT UP! This year, 125th Street will kick off the holiday shopping season in a special celebration on November 21st, commemorating the 20th anniversary of the inception of the 125th Street BID and the 200th birthday of 125th Street.

Harlem Holiday Lights is a program to attract visitors to 125th Street. In addition to store activities, there will be a Scavenger Hunt, a Parade of Lights, and activities along the street.

All businesses along 125th Street can get involved and take advantage of this opportunity to attract visitors by decorating their storefronts and/or offering complimentary refreshments, hosting in store events, launching new products, creating their own give-aways, offering exclusive promotions, hosting in store appearances by celebrities, Santas, and more. There are unlimited creative ways to attract visitors to your business. 

Businesses west of Morningside Avenue are encouraged to participate! This is a great opportunity to attract visitors, promote your offerings, and join other 125th Street businesses in lighting up Harlem for the holidays. 

Please visit www.harlemlightitup.com to register the activities your store is planning for November 21st! The 125th Street BID will launch a promotion campaign to inform the community of your offerings and help you to attract business. Do not delay; we will begin promoting registered businesses within the week.